How We Work

Common Questions

Last Updated: August 2026

What do I actually walk away with?

That depends on what we're making, and we settle it before we film. Sometimes it's one polished piece, sometimes several built around a single goal. Either way it's finished work — edited, graded, and mixed, framed for where it's going.

Is there a minimum project size?

Plenty of good work is short. One visit, one location, one finished piece — a listing, a social cut, an event recap. A short piece isn't a smaller brand film; it's a different job, made to the same standard.

What goes into the cost?

Our time, mostly — and what it takes to do it properly. Cinema cameras, licensed music, real color and sound work in post, and the insurance that lets us work on any site.

What do you need from me before we film?

Usually just a conversation — what you do, what the project needs. If we're filming your clients or partners, the introduction is best coming from you. We handle the releases and the rest.

What does FAA Certified Remote Pilot mean?

Any commercial drone flight legally requires a Federal Aviation Administration Part 107 certificate — a national license covering airspace rules, flight systems, and safety procedures. We hold ours, so every flight we make is a legal one.

How long until the finished work is ready?

We set your delivery window when we book, built around your deadline if you have one. Most projects run a few weeks once the edit starts — that's where the color, the sound, and the real shaping happen.

Can I use it however I want?

Generally — yes. We normally retain raw footage and portfolio rights, but ownership and future use are outlined in writing before we film; they aren't the same on every project.

How is this different from Wix, Squarespace, or other site builders?

Those are tools for building it yourself. This is the work done for you — designed to fit, hosted and maintained by us, with no dashboard to learn or plugins to keep current. You send a change, we make it.

How long does it take to build?

Most builds run two to six weeks depending on scope. The variable is usually content — copy, photos, logins. Have those ready and it moves fast, and we'll tell you exactly what we need up front.

What does the annual hosting cost cover?

Hosting, security, monitoring, and maintenance — the whole thing kept running and current. If something we built breaks, we fix it, and anything urgent goes to the front of the queue.

Can I make changes after the site is live? Is there a limit?

Yes, with no limit — everyday updates and moderate changes are included. Hours, photos, text, a new service or section. Structural redesigns and expansions are scoped separately.

Are there any additional charges or fees I might see?

Not day to day. Major work is the exception — a rebrand, a rebuild, a significant new integration — always scoped and approved before it starts. The only other costs are third-party tools you choose to add.

Will my site show up on Google — and in AI tools like ChatGPT?

SEO is part of every build, and each site ships structured data — the machine-readable description of your business that search engines and AI tools actually read. Nobody can promise placement, but you're built on what matters.

What if I want to switch providers one day?

We'd talk it through and help you move. Your content, accounts, and integrations are yours, and we'll coordinate the handover so nothing breaks on the way out. You're not locked into anything.

What does a strategy engagement actually involve?

Research first, then a written plan, then as much of the work as the engagement calls for. Some stop at the plan; others run right through to the finished pieces, with us directing the whole thing.

What am I actually paying for?

Planning and direction, and the work that comes out of it. The number we agree covers the whole project rather than our slice of it — the plan and the pieces, whoever ends up making each one.

Do I pay your partners separately?

That's arranged up front — sometimes we contract them and it's one invoice, sometimes you pay them directly. Either way you deal with us, and anything added later is agreed before it starts.

How is this different from just hiring you to build something?

Hire us to build something and you've already decided what to make. This starts a step earlier — working out what the thing should be, then making it. Sometimes the answer isn't what you came in for.

Is this worth it for a smaller business?

Often more so. A small business needs the same pieces as a big one but has no time to find five vendors and no way to make sure their work matches. That's the whole job — one plan, one point of contact.

Why should I trust your read on my business?

We only take work we know we can do well. If we don't believe we can solve something, we'll say so — and what we do take, we put our name on.

How involved do I need to be?

Involved where it counts. We need real input on what you're trying to achieve and why — that's what the plan is built on. After that, we come to you when there's something to decide.

Ethereal Lens Media, LLC